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Before you start reading
At Mon Entreprise Durable, we support CSR managers in their critical moments: awareness and commitment, audit and action plan, the implementation of 5 actions and certifications.
Key points of the article
Why is it important to monitor your CSR strategy?
By managing your CSR strategy, you ensure that you comply with the principles of sustainable development. You also ensure that your CSR actions are consistent with your overall corporate strategy. Finally, steering your CSR strategy enables you to identify the opportunities and risks associated with your business, and to develop the tools to deal with them.
In short, steering your CSR strategy means giving yourself the means to achieve your objectives while meeting the requirements of sustainable development.
How do you manage a CSR strategy?
Steering a CSR strategy depends on a number of factors.
First and foremost, it is important to define the focus of the CSR strategy in terms of sustainable development issues and corporate objectives. These priorities must be relevant, measurable and in line with the company’s values. Next, the tools needed to manage the CSR strategy must be put in place. There are various CSR management tools, such as CSR indicators, CSR dashboards and CSR audits. Finally, it is important to communicate on the CSR strategy and the results obtained, in order to involve all stakeholders.
Managing a CSR strategy is therefore based on a global approach that integrates a number of key elements.
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The different stages in managing a CSR strategy
To manage a CSR strategy effectively, it is important to take the following steps:
- Define CSR performance targets and indicators. This will enable us to measure progress and identify areas for improvement.
- Integrating CSR into all aspects of corporate strategy. It is important that CSR is taken into account in all strategic decisions, so that the company can progress towards its CSR objectives.
- Implement a solid, efficient CSR management process. This process must enable regular monitoring of the company’s CSR performance and identification of any deviations from targets.
- Communicate regularly on CSR progress. This not only raises awareness of the company’s actions among all its stakeholders, but also demonstrates transparency.
- Adapting your CSR strategy to changes in the social and environmental context. Companies need to be flexible and able to adapt their CSR strategy to changes in the external context, in order to remain aligned with the challenges of sustainable development.
The main obstacles to setting up and deploying a CSR strategy
The obstacles to implementing a responsible corporate strategy (RSE) are many and varied. However, they can be overcome with an approach driven by clear objectives and effective collaboration between the various stakeholders.
From an organizational point of view, one of the main obstacles is the difficulty of putting in place an adequate CSR structure and processes. Implementing such a strategy requires a global and integrated approach, which can prove difficult for companies that are not used to working cross-functionally. It is also important to have appropriate CSR management tools, enabling progress to be monitored and the impact of actions to be measured.
In addition, CSR often represents a major cultural change within the company. Employees must be made aware of the challenges of sustainable development, and must be involved in implementing CSR actions. Reluctance to change can therefore be a major obstacle to overcome.
Finally, it’s important to note that implementing a solid CSR strategy often requires a certain initial investment. This investment can frighten business leaders, who fear that it will not pay off in the long term. However, it is important to emphasize that CSR actions often have a positive impact over the long term, in environmental, social and economic terms. If well managed, they can therefore represent a profitable long-term investment for the company.
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