Make sustainability a driver of growth for tourism stakeholders
We develop destination strategies and ready-to-implement, well-structured, and tailored programmes for tourism promotion organizations, hotels, restaurants, and visitor attractions.
What We Do
Experts in sustainability applied to tourism
Ready-to-implement, proven, and reliable programmes
Accelerating the destination’s transition through action
Four structured programmes tailored to tourism stakeholders
Contact us to learn more about each programme
Details of Our Services
Tourism Promotion Organizations
Diagnosis & Assessment: Literature Review · Strategy Review · Gap Analysis · TourCert & GSTC Standards · Destination Benchmarking · Carbon footprint Assessment · Double Materiality
Destination Strategy: Medium- to long-term vision · Strategic priorities · Prioritization of key issues · Alignment with public policies · Action plan · Timeline & resources
Stakeholder Engagement: Stakeholder mapping · Co-creation workshops · Sector-specific workshops (MICE, lodging providers, service providers) · Resident consultations · Surveys · Hackathon · Collective prioritization
Ecosystem Support: Sector-Specific Programs · Group & Individual Formats · Training · Digital Platform & Roadmaps · Participant Recruitment · Monitoring & Reporting · Scaling Up
Steering & reporting: Measurable KPIs · Dashboard · Tracking by topic and by manager · Sustainability report · GRI reporting · Skills transfer
Promotion & Communication: Communication Strategies · Sustainability as a Selling Point · Directory of Certified Stakeholders · Third-Party Platform Partnerships · Visual Indicators of Sustainable Offerings · Visitor Awareness Campaigns
Hospitality / Food Service / Tourist Attractions
Assessment & Prioritization: Collaborative Maturity Assessment · Analysis of Practices · Prioritization Based on the Organization’s Capabilities
Strategy & Roadmap: CSR/ESG Strategy · Priority Areas · Annual Reduction Targets · Roadmap · Realistic Milestones
Operational Implementation: Mobility plan · Sustainable procurement · Waste & reusable containers · Energy & water · Food waste · Local and seasonal sourcing
Visitor Experience: Accessibility & Inclusion · On-site Awareness · Signage & Visual Cues · Promotion of Sustainable Options · Sustainable Transportation for Visitors
Teams & Skills: Engagement Workshops · Internal Communication Plan · Training · Skills Development · Stakeholder Dialogue
Certifications & Labels: Swisstainable · Green Key · EcoEntreprise · EcoVadis · Swiss Triple Impact
Multi-site Rollout: Pilot at one location · Formalization of procedures · Standardization · Expansion to the entire chain
Reporting & Promotion: CSR reporting · Monitoring indicators · Sales pitch
New!
Download the case study on Geneva’sResponsible Tourism Strategy 2026–2030
Comprehensive, customized programmes designed by experts
Our programmes have already proven their worth with various tourism stakeholders, such as the Geneva Tourism & Convention Foundation and the Hilton Geneva. This means you benefit from solutions that have been validated by tourism stakeholders, ranging from large corporations to very small businesses.
Our sustainability experts have drawn on their experience and knowledge to design our programmes. This ensures that stakeholders in your destination have access to industry best practices from the very beginning and can avoid common mistakes.
We focus on action to devote as much work time as possible to making an impact and to engage stakeholders in your destination in achieving measurable results.
Testimonial — Geneva Tourism & Congress Foundation
“We enlisted Coptain to develop our 2026–2030 Responsible Tourism Strategy, and we are extremely satisfied with the support and results we’ve achieved. […] Coptain successfully mobilized and engaged all stakeholders […], thereby creating a genuine collective momentum around the project. […] Coptain is a partner we recommend without hesitation.”
Programmes adaptés à vos défis en matière de durabilité pour votre destination
A database tailored to your destination and its standards
Balancing federalism with sector-specific standards, we have developed document databases organized by canton and by tourism standard —TourCert, GSTC, Swisstainable, etc .—that are accessible to both you and your stakeholders, taking into account the unique characteristics of your region.
Structured and Guided Programs
Our method accelerates your destination’s transition to more sustainable practices. Participating organizations simply need to follow the necessary steps to achieve their goals quickly and effectively.
Automation and AI tools
Provide stakeholders in your destination with a digital platform powered by artificial intelligence, where low-value-added tasks can be easily performed and automated.
This allows hotels, restaurants, and hospitality venues to focus on the activities that make the biggest impact.
Programmes You Can Start Right Away
Ready-to-use and easily customizable
Avoid lengthy content creation and customization processes. Our programmes are completely ready to use, allowing you to roll them out immediately to stakeholders at your destination. Making changes is very simple, so you can tailor them to your needs and your tourism calendar.
Innovative tools from day 1
Our experts and our support platform create a motivating experience from day one. Stakeholders in your destination can start turning their commitments into concrete actions today!
Ultra-fast adoption
Our tools are intuitive and easy to use, even for teams with high turnover or seasonal staff. Users quickly get the hang of the features, ensuring a smooth rollout. Less time spent on training, more time to take action!
Testimonial — Hilton Geneva
“The proposed working methodology provides a clear framework for addressing this complex topic. […] The workshops and participatory audit enabled our team to better understand our sustainability challenges, clarify our priorities, and identify concrete actions tailored to our hotel. […] This support has strengthened everyone’s commitment to our ESG priorities.”
We're not consultants—we're your Taskforce team
As we’ve said, time is running out—the only way to make a difference is to switch to “action” mode. We’re organized into Taskforces.
We’re ready to spring into action as soon as we get the go-ahead!
They placed their trust in us
Take your destination’s sustainability to the next level—without adding complexity
3 x
faster*
93%
fulfilled their roles while promoting CSR*
96%
have involved their colleagues in CSR* initiatives
89%
took the plunge and found that it was easier than they had expected*
*January 2026 Customer Survey*
Ready to take your sustainability to the next level? Destination : higher speed?
Do you have a question, a project, or just want to chat with us? Fill out the form below, and our team will be happy to get back to you as soon as possible.
