{"id":33981,"date":"2022-11-22T16:23:40","date_gmt":"2022-11-22T15:23:40","guid":{"rendered":"https:\/\/www.monentreprisedurable.ch\/non-classe\/5-csr-actions-that-inspire-you\/"},"modified":"2026-06-23T16:15:09","modified_gmt":"2026-06-23T15:15:09","slug":"5-csr-actions-that-inspire-you","status":"publish","type":"post","link":"https:\/\/www.monentreprisedurable.ch\/en\/csr-news\/5-csr-actions-that-inspire-you\/","title":{"rendered":"5 CSR Initiatives That Will Inspire You"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33981\" class=\"elementor elementor-33981 elementor-5651\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c748d1d e-flex e-con-boxed e-con e-parent\" data-id=\"c748d1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-650866c e-con-full e-flex e-con e-child\" data-id=\"650866c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-dbbc3d8 e-con-full e-flex e-con e-child\" data-id=\"dbbc3d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0088436 e-con-full e-flex e-con e-child\" data-id=\"0088436\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74632b5 elementor-widget elementor-widget-heading\" data-id=\"74632b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f30e8 elementor-widget elementor-widget-table-of-contents\" data-id=\"32f30e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__32f30e8\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e897c e-con-full e-flex e-con e-child\" data-id=\"60e897c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-384149e elementor-widget elementor-widget-heading\" data-id=\"384149e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Discover also...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff860e4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff860e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"TextRun SCXW200191132 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200191132 BCX0\">Get your CSR initiative off to a good start: <\/span><\/span><a class=\"Hyperlink SCXW200191132 BCX0\" href=\"https:\/\/www.monentreprisedurable.ch\/en\/draw-up-a-csr-audit-and-action-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined MacChromeBold SCXW200191132 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200191132 BCX0\" data-ccp-charstyle=\"Hyperlink\">participatory audit, prioritized action plan<\/span><\/span><span class=\"TextRun Underlined SCXW200191132 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200191132 BCX0\" data-ccp-charstyle=\"Hyperlink\"> and selection of<\/span><\/span><span class=\"TextRun Underlined MacChromeBold SCXW200191132 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200191132 BCX0\" data-ccp-charstyle=\"Hyperlink\">o<\/span><span class=\"NormalTextRun SCXW200191132 BCX0\" data-ccp-charstyle=\"Hyperlink\">CSR tools<\/span><\/span><span class=\"TextRun Underlined SCXW200191132 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200191132 BCX0\" data-ccp-charstyle=\"Hyperlink\"> for your company in <\/span><\/span><span class=\"TextRun Underlined MacChromeBold SCXW200191132 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200191132 BCX0\" data-ccp-charstyle=\"Hyperlink\">4 weeks.<\/span><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ca590 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"40ca590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"TextRun MacChromeBold SCXW196408847 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196408847 BCX0\">97% of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW196408847 BCX0\">customers<\/span><span class=\"NormalTextRun SCXW196408847 BCX0\"> of Mon Entreprise Durable say they have carried out their CSR projects without slowing down their business operations.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5928d elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"0c5928d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzQ1MTQsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to an expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5def268 elementor-widget elementor-widget-text-editor\" data-id=\"5def268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to CSR, it\u2019s not always easy to be innovative. Here are 5 initiatives to consider as inspiration for your own CSR policy. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec77f3f elementor-widget elementor-widget-heading\" data-id=\"ec77f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1 - Sustainable development: an essential social responsibility\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecffae elementor-widget elementor-widget-text-editor\" data-id=\"9ecffae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The definition of sustainable development has evolved over time, but it generally refers to development that meets the needs of the present without compromising the ability of future generations to meet their own needs. This means taking into account the economic, environmental, and social aspects of development. CSR is defined as a company\u2019s contribution to sustainable development, taking into account its impacts on its stakeholders\u2014that is, all the people and groups affected by its activities.  <\/p><p>The main reasons companies adopt a CSR strategy are reputation and brand image, legitimacy, employee motivation and well-being, and the reduction of financial risks. CSR can therefore be a powerful tool for improving a company\u2019s overall performance while promoting sustainable development <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22c027 elementor-widget elementor-widget-heading\" data-id=\"a22c027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2 - The ecological transition, a challenge for businesses\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5be9ff elementor-widget elementor-widget-text-editor\" data-id=\"e5be9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The ecological transition is a major challenge for businesses. Corporate Social Responsibility (CSR) is increasingly taken into account by investors and consumers. Businesses therefore have a role to play in the ecological transition. They can implement CSR policies aimed at promoting the ecological transition. For example, they can reduce their carbon footprint, cut energy consumption, promote recycling, and so on. The ecological transition is a long and complex process, but businesses can make a significant contribution to it.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e590fe elementor-widget elementor-widget-heading\" data-id=\"9e590fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 - Good HR practices within the company\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a24fac elementor-widget elementor-widget-text-editor\" data-id=\"6a24fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Good HR practices are essential for the ecological transition and corporate social responsibility. They enable companies to better manage their human capital, reduce operating costs and develop a more efficient workforce. Good HR practices can also help improve quality of life at work and foster a greener environment.<br\/>For example, companies can set up sustainable mobility programs to encourage employees to use public transport or reduce their car journeys. They can also encourage telecommuting and implement flexible working time policies. By implementing good HR practices, companies can actively contribute to the ecological transition while improving the well-being of their employees.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53940b elementor-widget elementor-widget-heading\" data-id=\"a53940b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 - Chief Impact Officers: an asset for reducing the environmental impact of companies\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eeb0e2 elementor-widget elementor-widget-text-editor\" data-id=\"1eeb0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More and more companies are appointing \u201cChief Impact Officers\u201d to their executive teams. The emergence of this new marketing and communications leadership role could help companies take their social commitment to the next level. The CIO is responsible for \u201cmeasuring impact\u201d in terms of social, societal, or environmental progress. They typically sit on boards of directors (like Kat Borlogan, a young French entrepreneur and pioneer in this role) and have access to privileged discussions on strategic plans; they can also participate in these decisions, develop processes, or make any proposals that could improve the company\u2019s CSR.   <br><span style=\"font-size: 18px;\"><br>This new function, which is still uncommon in France and Europe, is gaining ground in engagement and sustainable development departments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f51c4 elementor-widget elementor-widget-heading\" data-id=\"91f51c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 \u2013 When the advertising industry needs to create new CSR guidelines:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ade1a elementor-widget elementor-widget-text-editor\" data-id=\"28ade1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Cannes Lion festival, the International Festival of Creativity, has been disrupted by a former winner who has returned his trophy, denouncing the environmentally and socially disrespectful practices of the car and airline companies in which he once worked. Today, he works for Greenpeace, proposing tough fines for fossil fuel companies &#8211; essentially sanctions against those involved in CO2 emissions or the transport systems that depend on them. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4178b0 elementor-widget elementor-widget-text-editor\" data-id=\"c4178b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here are a few examples that may inspire your own CSR policy. There are many more out there in this ever-changing world. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbdfcbd e-con-full e-flex e-con e-child\" data-id=\"dbdfcbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6a4cfd e-con-full e-flex e-con e-child\" data-id=\"e6a4cfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d45048 elementor-widget elementor-widget-text-editor\" data-id=\"4d45048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your goal is to obtain the <a href=\"https:\/\/www.monentreprisedurable.ch\/en\/im-well-on-my-way-to-certification\/\"><span style=\"text-decoration: underline;\"><em>EcoEntreprise <\/em><\/span><\/a>certification?<b> <\/b>Put your trust in a company that has been through the same programme. 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Discover 5 key initiatives: sustainable development, the green transition, best HR practices, the rise of Chief Impact Officers, and new codes of conduct in the advertising industry\u2026 All these are concrete ideas to strengthen your strategy for the long term. <\/p>\n","protected":false},"author":2,"featured_media":33982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[117],"class_list":["post-33981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr-news","tag-secondary"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 CSR Initiatives That Will Inspire You - Mon Entreprise Durable<\/title>\n<meta name=\"description\" content=\"Here you&#039;ll find the latest news and information on CSR, sustainable development, and the green transition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monentreprisedurable.ch\/en\/csr-news\/5-csr-actions-that-inspire-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 CSR Initiatives That Will Inspire You - 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