{"id":37071,"date":"2026-09-08T06:29:19","date_gmt":"2026-09-08T05:29:19","guid":{"rendered":"https:\/\/www.monentreprisedurable.ch\/?post_type=nos-projets&#038;p=37071"},"modified":"2026-09-29T14:37:18","modified_gmt":"2026-09-29T13:37:18","slug":"geneve-tourisme","status":"publish","type":"nos-projets","link":"https:\/\/www.monentreprisedurable.ch\/en\/nos-clients\/geneve-tourisme\/","title":{"rendered":"Gen\u00e8ve Tourisme : co-construire une strat\u00e9gie tourisme responsable 2030"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37071\" class=\"elementor elementor-37071\" data-elementor-post-type=\"nos-projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574eaad e-flex e-con-boxed e-con e-parent\" data-id=\"574eaad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1fba4f e-con-full e-flex e-con e-child\" data-id=\"c1fba4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9e70452 e-con-full e-flex e-con e-child\" data-id=\"9e70452\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53cfa59 elementor-widget elementor-widget-heading\" data-id=\"53cfa59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'entreprise en bref<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e70b7d e-con-full e-flex e-con e-child\" data-id=\"5e70b7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccade5b elementor-widget elementor-widget-heading\" data-id=\"ccade5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">R\u00e9gion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df88da5 elementor-widget elementor-widget-text-editor\" data-id=\"df88da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Suisse<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395a03e e-con-full e-flex e-con e-child\" data-id=\"395a03e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e11995 elementor-widget elementor-widget-heading\" data-id=\"8e11995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industrie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b72cd8 elementor-widget elementor-widget-text-editor\" data-id=\"8b72cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>Tourisme &amp; Hospitalit\u00e9<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76eacba e-con-full e-flex e-con e-child\" data-id=\"76eacba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f63d elementor-widget elementor-widget-heading\" data-id=\"1d7f63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Effectif<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530ca83 elementor-widget elementor-widget-text-editor\" data-id=\"530ca83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>50-250 collaborateurs<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2a7eb0 e-con-full e-flex e-con e-child\" data-id=\"a2a7eb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da8c52c elementor-widget elementor-widget-heading\" data-id=\"da8c52c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rentiels<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31c2a6 elementor-widget elementor-widget-text-editor\" data-id=\"b31c2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>TourCert \u00b7 Swisstainable \u00b7 GDS-Index \u00b7 ODD<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93c7406 e-con-full e-flex e-con e-child\" data-id=\"93c7406\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb17f84 elementor-widget elementor-widget-heading\" data-id=\"cb17f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Accompagnement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8343eda elementor-widget elementor-widget-text-editor\" data-id=\"8343eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>Strat\u00e9gie de durabilit\u00e9 \u00b7 Gouvernance &amp; pilotage \u00b7 Reporting extra-financier<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d143b3b e-con-full e-flex e-con e-child\" data-id=\"d143b3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84fbc63 elementor-widget elementor-widget-heading\" data-id=\"84fbc63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dur\u00e9e<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb74e46 elementor-widget elementor-widget-text-editor\" data-id=\"cb74e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"hero\"><div class=\"wrap\"><div class=\"hero-grid\"><aside class=\"fiche\"><div>Accompagnement 12 mois<\/div><\/aside><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c3588c e-flex e-con-boxed e-con e-parent\" data-id=\"5c3588c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd4d2f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1cd4d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3f598 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6a3f598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats en chiffres<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb67934 e-con-full e-flex e-con e-child\" data-id=\"bb67934\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-30fd4a2 e-con-full e-flex e-con e-child\" data-id=\"30fd4a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-525bead e-con-full e-grid e-con e-child\" data-id=\"525bead\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2b4d1b9 e-con-full e-flex e-con e-child\" data-id=\"2b4d1b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71c6b04 elementor-widget elementor-widget-text-editor\" data-id=\"71c6b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>29<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc1b11 elementor-widget elementor-widget-text-editor\" data-id=\"2fc1b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>mesures concr\u00e8tes, d\u00e9clin\u00e9es en 3 leviers d&#8217;impact et 10 sous-objectifs, chacune assortie d&#8217;un indicateur de suivi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9960b67 e-con-full e-flex e-con e-child\" data-id=\"9960b67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe7985f elementor-widget elementor-widget-text-editor\" data-id=\"fe7985f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>+80<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d1002 elementor-widget elementor-widget-text-editor\" data-id=\"62d1002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>personnes mobilis\u00e9es dans la co-construction : \u00e9quipes internes, professionnels du tourisme, institutions et r\u00e9sidents<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-635dc7e e-con-full e-flex e-con e-child\" data-id=\"635dc7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff47bb elementor-widget elementor-widget-text-editor\" data-id=\"bff47bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>+70<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05529cc elementor-widget elementor-widget-text-editor\" data-id=\"05529cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>pistes d&#8217;action identifi\u00e9es puis arbitr\u00e9es selon leur impact durabilit\u00e9 et leur faisabilit\u00e9 op\u00e9rationnelle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-234d335 e-flex e-con-boxed e-con e-parent\" data-id=\"234d335\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-832b94a e-con-full e-flex e-con e-child\" data-id=\"832b94a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab60259 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ab60259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f54d1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"78f54d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gen\u00e8ve Tourisme &amp; Congr\u00e8s, la fondation au service de la destination\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760a032 elementor-widget elementor-widget-text-editor\" data-id=\"760a032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p>La Fondation Gen\u00e8ve Tourisme &amp; Congr\u00e8s est une fondation de droit priv\u00e9 reconnue d&#8217;utilit\u00e9 publique. Sa mission : promouvoir Gen\u00e8ve comme destination de tourisme de loisirs et d&#8217;affaires, assurer l&#8217;accueil et l&#8217;information des visiteurs, et soutenir les animations d&#8217;int\u00e9r\u00eat touristique. Elle est financ\u00e9e par la taxe de s\u00e9jour et la taxe de promotion du tourisme, et emploie 64 collaborateurs r\u00e9partis en six d\u00e9partements, depuis des bureaux situ\u00e9s dans la gare Cornavin.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4151793 elementor-widget elementor-widget-text-editor\" data-id=\"4151793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p>\u00c0 Gen\u00e8ve, le tourisme repr\u00e9sente 2,1 % du PIB cantonal et plus de 15&#8217;000 emplois, pour 3,9 millions de nuit\u00e9es h\u00f4teli\u00e8res en 2025. Engag\u00e9e dans la durabilit\u00e9 depuis 2019, la Fondation avait alors cr\u00e9\u00e9 un Conseil de durabilit\u00e9 et publi\u00e9 une premi\u00e8re strat\u00e9gie pour un tourisme durable couvrant la p\u00e9riode 2021-2025.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4353dc0 e-con-full e-flex e-con e-child\" data-id=\"4353dc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-826ed3b elementor-testimonial--align-left carrousel-temoignages elementor-testimonial--mobile-align-left elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"826ed3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u00ab Le tourisme contribue fortement \u00e0 l'\u00e9conomie et au rayonnement de Gen\u00e8ve, mais il a aussi des impacts que nous devons prendre en compte. Cette strat\u00e9gie fixe des priorit\u00e9s concr\u00e8tes et des indicateurs de suivi pour faire \u00e9voluer les pratiques avec l'ensemble de nos partenaires. \u00bb\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Adrien-Genier.webp\" alt=\"Adrien Genier\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Adrien Genier<\/span><span class=\"elementor-testimonial__title\">Directeur g\u00e9n\u00e9ral, Gen\u00e8ve Tourisme & Congr\u00e8s<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0727e9b e-con-full e-flex e-con e-child\" data-id=\"0727e9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9481bd3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9481bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les d\u00e9fis\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78674c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e78674c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les d\u00e9fis au moment de renouveler la strat\u00e9gie de d\u00e9veloppement durable<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c675f16 elementor-widget elementor-widget-text-editor\" data-id=\"c675f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p>Fin 2024, la Fondation arrive au terme de sa strat\u00e9gie de d\u00e9veloppement durable 2021-2025 et doit en construire la suite. Trois difficult\u00e9s se pr\u00e9sentent.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff166c elementor-widget elementor-widget-text-editor\" data-id=\"7ff166c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p>D&#8217;abord,\u00a0<strong>clore proprement le cycle pr\u00e9c\u00e9dent<\/strong>. Le bilan de la p\u00e9riode le reconna\u00eet : les sous-objectifs ont permis un pilotage op\u00e9rationnel solide, mais plusieurs objectifs principaux se sont r\u00e9v\u00e9l\u00e9s trop larges ou insuffisamment mesurables, ce qui a limit\u00e9 l&#8217;\u00e9valuation des impacts. Les ressources consacr\u00e9es \u00e0 la mise en \u0153uvre \u00e9taient \u00e9galement limit\u00e9es.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae067b elementor-widget elementor-widget-text-editor\" data-id=\"9ae067b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p>Ensuite,\u00a0<strong>agir sur un p\u00e9rim\u00e8tre que la Fondation ne contr\u00f4le pas<\/strong>. Une destination r\u00e9unit h\u00f4teliers, restaurateurs, institutions culturelles, prestataires d&#8217;activit\u00e9s, organisateurs de congr\u00e8s, autorit\u00e9s cantonales et communales, associations et habitants. Gen\u00e8ve Tourisme n&#8217;a d&#8217;autorit\u00e9 hi\u00e9rarchique sur aucun d&#8217;entre eux : la strat\u00e9gie ne peut se d\u00e9ployer que si ces acteurs y adh\u00e8rent.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3238a elementor-widget elementor-widget-text-editor\" data-id=\"6b3238a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><div class=\"wrap-narrow\"><div id=\"challenge\" class=\"block\"><p>Enfin,\u00a0<strong>tenir plusieurs cadres de r\u00e9f\u00e9rence \u00e0 la fois<\/strong> \u2014 TourCert, Swisstainable, GDS-Index, les Objectifs de d\u00e9veloppement durable et les politiques du Canton et de la Ville \u2014 avec une \u00e9quipe durabilit\u00e9 r\u00e9duite \u00e0 une personne \u00e0 plein temps et un relais par d\u00e9partement.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d400623 e-con-full e-flex e-con e-child\" data-id=\"d400623\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6caf5 elementor-testimonial--align-left carrousel-temoignages elementor-testimonial--mobile-align-left elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"8f6caf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u00ab Au-del\u00e0 de la qualit\u00e9 de la strat\u00e9gie et de la feuille de route livr\u00e9es, c'est l'ensemble de l'accompagnement tout au long de l'ann\u00e9e qui a fait la diff\u00e9rence : une expertise approfondie des enjeux de durabilit\u00e9 appliqu\u00e9s au tourisme et une \u00e9coute constante. \u00bb\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Laura-Alonso-Huarte.webp\" alt=\"Laura Alonso\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Laura Alonso<\/span><span class=\"elementor-testimonial__title\">Sustainability Project Manager, Fondation Gen\u00e8ve Tourisme & Congr\u00e8s<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c17358 e-con-full e-flex e-con e-child\" data-id=\"6c17358\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0488e6a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0488e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La solution\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bc95d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d5bc95d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Assurer un renouvellement coh\u00e9rent : une d\u00e9marche de co-construction en trois phases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6792fb2 elementor-widget elementor-widget-text-editor\" data-id=\"6792fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p class=\"intro\">La mission a d\u00e9marr\u00e9 par une phase d&#8217;analyse : \u00e9valuation des r\u00e9sultats de la strat\u00e9gie 2021-2025, confrontation aux pratiques de destinations europ\u00e9ennes avanc\u00e9es, mise en coh\u00e9rence avec les exigences TourCert et GDS-Index et alignement avec les ODD. Ce travail a donn\u00e9 lieu \u00e0 un rapport de bilan publi\u00e9, qui identifie points forts, opportunit\u00e9s et axes d&#8217;am\u00e9lioration.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2560351 e-con-full e-grid e-con e-child\" data-id=\"2560351\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a97880a e-con-full e-flex e-con e-child\" data-id=\"a97880a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d17df47 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d17df47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Phase 1 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124f6f9 elementor-widget elementor-widget-heading\" data-id=\"124f6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Id\u00e9ation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1574f95 elementor-widget elementor-widget-text-editor\" data-id=\"1574f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En interne : s\u00e9ances avec l&#8217;\u00e9quipe Strat\u00e9gie Tourisme et D\u00e9veloppement durable, le Comit\u00e9 de direction et le Conseil de durabilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01032b7 elementor-widget elementor-widget-text-editor\" data-id=\"01032b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"phase\"><strong><span class=\"kpi\">+70 pistes d&#8217;action<\/span><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb69f79 e-con-full e-flex e-con e-child\" data-id=\"fb69f79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5997ed elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a5997ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Phase 2<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5849d2 elementor-widget elementor-widget-heading\" data-id=\"a5849d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Co-construction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5d680 elementor-widget elementor-widget-text-editor\" data-id=\"9b5d680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consultation \u00e9largie : sondage interne, atelier participatif lors de la Journ\u00e9e du Tourisme Genevois, entretiens individuels, visioconf\u00e9rences et sondage grand public aupr\u00e8s des r\u00e9sidents. Quatre cat\u00e9gories d&#8217;acteurs mobilis\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a33222 elementor-widget elementor-widget-text-editor\" data-id=\"3a33222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"phase\"><div class=\"phase\"><strong><span class=\"kpi\">+80 contributeurs<\/span><\/strong><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d535cf e-con-full e-flex e-con e-child\" data-id=\"0d535cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137417d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"137417d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Phase 3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928803e elementor-widget elementor-widget-heading\" data-id=\"928803e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Consolidation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06028a elementor-widget elementor-widget-text-editor\" data-id=\"b06028a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plus de dix r\u00e9unions internes. Chaque d\u00e9partement a prioris\u00e9 les mesures de son p\u00e9rim\u00e8tre selon deux crit\u00e8res : impact durabilit\u00e9 potentiel et faisabilit\u00e9 op\u00e9rationnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d493a6c elementor-widget elementor-widget-text-editor\" data-id=\"d493a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"phase\"><section id=\"solution\" class=\"method\"><div class=\"wrap\"><div class=\"phases\"><div class=\"phase\"><strong><span class=\"kpi\">3 leviers \u00b7 10 sous-objectifs \u00b7 29 mesures<\/span><\/strong><\/div><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a8616a e-con-full e-flex e-con e-child\" data-id=\"0a8616a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa0d9a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bfa0d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'impact\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddafc4c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ddafc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Au-del\u00e0 d'une strat\u00e9gie, une feuille de route lisible et actionnable<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506c29a elementor-widget elementor-widget-text-editor\" data-id=\"506c29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p>La strat\u00e9gie tourisme responsable 2026-2030 a \u00e9t\u00e9 publi\u00e9e en juillet 2026. Elle s&#8217;articule autour de trois leviers d&#8217;impact \u2014 les savoir-faire, l&#8217;\u00e9conomie et le patrimoine ; la nature et la culture vivante ; les connexions, l&#8217;accessibilit\u00e9 et les communaut\u00e9s \u2014 d\u00e9clin\u00e9s en dix sous-objectifs et vingt-neuf mesures, chacune assortie d&#8217;un indicateur de suivi. C&#8217;est la principale diff\u00e9rence avec le cycle pr\u00e9c\u00e9dent : ce qui \u00e9tait trop large pour \u00eatre mesur\u00e9 est devenu un objectif dat\u00e9 et chiffr\u00e9.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00ad90 elementor-widget elementor-widget-text-editor\" data-id=\"d00ad90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><p>La mise en \u0153uvre repose sur une gouvernance \u00e0 deux niveaux : l&#8217;\u00e9quipe Strat\u00e9gie Tourisme et D\u00e9veloppement durable coordonne au quotidien, le Conseil de durabilit\u00e9 assure le pilotage strat\u00e9gique et se r\u00e9unit deux fois par an. Un rapport de durabilit\u00e9 est publi\u00e9 chaque ann\u00e9e et les objectifs seront r\u00e9\u00e9valu\u00e9s \u00e0 mi-parcours en 2028.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3ee2f elementor-widget elementor-widget-text-editor\" data-id=\"4a3ee2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><div class=\"wrap-narrow\"><div id=\"impact\" class=\"block\"><p>Au-del\u00e0 du document, la d\u00e9marche a produit un effet d&#8217;appropriation : chaque d\u00e9partement a arbitr\u00e9 les mesures de son p\u00e9rim\u00e8tre, et les acteurs de la destination ont pris part aux orientations qu&#8217;ils auront \u00e0 porter.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a332570 e-con-full e-flex e-con e-child\" data-id=\"a332570\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-653206c e-flex e-con-boxed e-con e-child\" data-id=\"653206c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e94f69a elementor-widget elementor-widget-image\" data-id=\"e94f69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_2.webp\" class=\"attachment-large size-large wp-image-37259\" alt=\"\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_2.webp 960w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_2-300x225.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_2-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b5c19 elementor-widget elementor-widget-text-editor\" data-id=\"22b5c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPr\u00e9-lancement de la strat\u00e9gie \u2014 Brunch du Tourisme Genevois, 12.05.2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115bd0a e-flex e-con-boxed e-con e-child\" data-id=\"115bd0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac5928 elementor-widget elementor-widget-image\" data-id=\"9ac5928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_1.webp\" class=\"attachment-large size-large wp-image-37258\" alt=\"\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_1.webp 960w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_1-300x225.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Pre-Lancement_Brunch-Tourisme_12.05.2026_1-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58040ab elementor-widget elementor-widget-text-editor\" data-id=\"58040ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLa mission de la Fondation pr\u00e9sent\u00e9e aux acteurs de la destination\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e1824f e-con-full e-flex e-con e-child\" data-id=\"8e1824f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9128a9b elementor-testimonial--align-left carrousel-temoignages elementor-testimonial--mobile-align-left elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"9128a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u00ab Coptain a su mobiliser et impliquer l'ensemble des parties prenantes afin de comprendre leurs besoins et leurs attentes, cr\u00e9ant une v\u00e9ritable dynamique collective. Cette d\u00e9marche nous a permis d'ancrer durablement la strat\u00e9gie en interne. \u00bb\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Laura-Alonso-Huarte.webp\" alt=\"Laura Alonso\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Laura Alonso<\/span><span class=\"elementor-testimonial__title\">Sustainability Project Manager, Fondation Gen\u00e8ve Tourisme & Congr\u00e8s<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c993c0 e-con-full e-flex e-con e-child\" data-id=\"5c993c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc95a1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3fc95a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La suite du partenariat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e348091 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e348091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un cycle qui se poursuit jusqu'en 2030\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe0301 elementor-widget elementor-widget-text-editor\" data-id=\"8fe0301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap-narrow\"><div id=\"company\" class=\"block\"><article class=\"article\"><div class=\"wrap-narrow\"><div id=\"suite\" class=\"block\"><p>La strat\u00e9gie est con\u00e7ue comme un cycle. La p\u00e9riode 2026-2028 est consacr\u00e9e au d\u00e9ploiement des premi\u00e8res mesures, avec un suivi annuel en paliers permettant d&#8217;ajuster le cap sans attendre la fin du cycle. Une r\u00e9\u00e9valuation \u00e0 mi-parcours est pr\u00e9vue en 2028, afin d&#8217;int\u00e9grer les premiers enseignements ainsi que l&#8217;\u00e9volution du contexte et des attentes soci\u00e9tales. Les ann\u00e9es 2029-2030 sont d\u00e9di\u00e9es \u00e0 l&#8217;approfondissement, \u00e0 la consolidation et \u00e0 la pr\u00e9paration de la strat\u00e9gie suivante.<\/p><\/div><\/div><\/article><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bf8c14 e-con-full e-flex e-con e-child\" data-id=\"0bf8c14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4752bd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c4752bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les documents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d716f5f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d716f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les livrables publics\n<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b89fe e-con-full e-grid e-con e-child\" data-id=\"c1b89fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-dcf7e04 e-con-full e-flex e-con e-child\" data-id=\"dcf7e04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-301c037 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"301c037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Document strat\u00e9gique \u00b7 PDF<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c725cb elementor-widget elementor-widget-heading\" data-id=\"6c725cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie tourisme responsable 2026-2030<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a19197e elementor-widget elementor-widget-image\" data-id=\"a19197e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"453\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Strategie-tourisme-responsable-2026-2030-1024x580.webp\" class=\"attachment-large size-large wp-image-37495\" alt=\"\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Strategie-tourisme-responsable-2026-2030-1024x580.webp 1024w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Strategie-tourisme-responsable-2026-2030-300x170.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Strategie-tourisme-responsable-2026-2030-768x435.webp 768w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Strategie-tourisme-responsable-2026-2030.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f763cd7 elementor-widget elementor-widget-text-editor\" data-id=\"f763cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3 leviers d&#8217;impact, 10 sous-objectifs, 29 mesures et leurs indicateurs \u2014 publi\u00e9e le 06.07.2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5bc26 elementor-widget__width-inherit elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"de5bc26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"http:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Geneve-Tourisme_Strategie-Tourisme-Responsable_2026-2030_Final.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consulter le document<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2378b4 e-con-full e-flex e-con e-child\" data-id=\"e2378b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-811dc2f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"811dc2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rapport de bilan \u00b7 PDF\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463296a elementor-widget elementor-widget-heading\" data-id=\"463296a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bilan des actions 2021-2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d419c3 elementor-widget elementor-widget-image\" data-id=\"4d419c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"453\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Bilan-des-actions-2021-2025-1024x580.webp\" class=\"attachment-large size-large wp-image-37496\" alt=\"\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Bilan-des-actions-2021-2025-1024x580.webp 1024w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Bilan-des-actions-2021-2025-300x170.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Bilan-des-actions-2021-2025-768x435.webp 768w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Bilan-des-actions-2021-2025.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422b997 elementor-widget elementor-widget-text-editor\" data-id=\"422b997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Synth\u00e8se des r\u00e9sultats du premier cycle, structur\u00e9e par pilier strat\u00e9gique, avec les enseignements tir\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ac549 elementor-widget__width-inherit elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"b7ac549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"http:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/09\/Geneve-Tourisme_Bilan-Strategie-Durable_2021-2025.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consulter le document<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07da6f e-con-full e-flex e-con e-child\" data-id=\"e07da6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18f453c e-con-full e-flex e-con e-child\" data-id=\"18f453c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc6c4e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0bc6c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Votre organisation doit renouveler sa strat\u00e9gie de durabilit\u00e9 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a663e elementor-widget elementor-widget-text-editor\" data-id=\"b9a663e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On part de l\u00e0 o\u00f9 vous en \u00eates : bilan du cycle pr\u00e9c\u00e9dent, co-construction avec vos parties prenantes, feuille de route mesurable. Moins de discours, plus d&#8217;impact RSE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee1fcc elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"4ee1fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzQ1MTQsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler de votre projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289c50a elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"289c50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/www.monentreprisedurable.ch\/nos-projets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir tous les projets clients<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4814123 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"4814123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Gaelle-300x300.webp\" class=\"attachment-medium size-medium wp-image-34271\" alt=\"Portrait of Ga\u00eblle Borgeaud, CSR Consultant at Mon Entreprise Durable, by Coptain\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Gaelle-300x300.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Gaelle-150x150.webp 150w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Gaelle.webp 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment Gen\u00e8ve Tourisme a mobilis\u00e9 plus de 80 acteurs de la destination pour b\u00e2tir sa strat\u00e9gie 2026-2030, de l&#8217;id\u00e9ation au lancement.<\/p>\n","protected":false},"author":2,"featured_media":36498,"template":"","projets-clients":[193,190],"class_list":["post-37071","nos-projets","type-nos-projets","status-publish","has-post-thumbnail","hentry","projets-clients-geneve","projets-clients-tourisme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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