{"id":35820,"date":"2026-01-19T08:56:48","date_gmt":"2026-01-19T07:56:48","guid":{"rendered":"https:\/\/www.monentreprisedurable.ch\/ressources-documents\/download-our-checklist-for-sustainable-communication-that-boosts-your-sales-without-greenwashing\/"},"modified":"2026-06-29T10:05:51","modified_gmt":"2026-06-29T09:05:51","slug":"download-our-checklist-for-sustainable-communication-that-boosts-your-sales-without-greenwashing","status":"publish","type":"landing-page","link":"https:\/\/www.monentreprisedurable.ch\/en\/ressources-documents\/download-our-checklist-for-sustainable-communication-that-boosts-your-sales-without-greenwashing\/","title":{"rendered":"Download our checklist for sustainable communication that boosts your sales\u2014without greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35820\" class=\"elementor elementor-35820 elementor-1848\" data-elementor-post-type=\"landing-page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfe06a e-flex e-con-boxed e-con e-parent\" data-id=\"2cfe06a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-995e9eb e-con-full e-flex e-con e-child\" data-id=\"995e9eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e533f0f elementor-widget elementor-widget-heading\" data-id=\"e533f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Download our sustainable communication <span class=\"highlight\" data-color=\"#F27F38\">checklist<\/span> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e3250 elementor-widget elementor-widget-text-editor\" data-id=\"b7e3250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Boost your sales without falling into the trap of greenwashing!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf5f8a elementor-widget elementor-widget-text-editor\" data-id=\"faf5f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Responsible communication isn\u2019t just about displaying a few green icons; it must reflect the reality of your commitments and create authentic value for your customers. This practical guide provides you with a comprehensive evaluation framework\u2014inspired by the four pillars of ethical marketing (consistency, sincerity, stakeholders, and eco-design)\u2014as well as three case studies (Clother, Tipee, Back Market) to help you transform your campaigns into true drivers of sustainable growth. You\u2019ll receive:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105c9b8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"105c9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A checklist of 12 criteria for evaluating your messages (real impact, evidence, differentiation, etc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A self-assessment tool (scores 1\u20134) that can be used in team workshops to reduce subjectivity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Three annotated examples illustrating best practices and pitfalls to avoid<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e47051 e-transform elementor-widget elementor-widget-image\" data-id=\"9e47051\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-9,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-La-communication-durable.webp\" class=\"attachment-large size-large wp-image-35660\" alt=\"Cover image for the Coptain guide &quot;Sustainable Communication That Boosts Your Sales\u2014Without Greenwashing&quot;\" 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class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1d0293 e-con-full e-flex e-con e-child\" data-id=\"e1d0293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26041bd elementor-widget__width-inherit elementor-button-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-form\" data-id=\"26041bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"LM Download our checklist for sustainable communication that boosts your sales\u2014without greenwashing\" aria-label=\"LM Download our checklist for sustainable communication that boosts your sales\u2014without greenwashing\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"35820\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"26041bd\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Mon Entreprise Durable par Coptain\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-NOM elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-NOM\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[NOM]\" id=\"form-field-NOM\" 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class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[EMAIL]\" id=\"form-field-EMAIL\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-ENTREPRISE elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-ENTREPRISE\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[ENTREPRISE]\" id=\"form-field-ENTREPRISE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-TELEPHONE elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-TELEPHONE\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone number\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[TELEPHONE]\" id=\"form-field-TELEPHONE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-FORMULAIRE elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[FORMULAIRE]\" id=\"form-field-FORMULAIRE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"T\u00e9l\u00e9chargez notre 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Learn more about our <a class=\"\" href=\"https:\/\/www.monentreprisedurable.ch\/en\/data-protection\/\" target=\"_new\" rel=\"noopener\" data-start=\"570\" data-end=\"661\">privacy policy<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4312aaa elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"4312aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- Styles du plugin intl-tel-input -->\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/css\/intlTelInput.min.css\">\n\n<!-- Script du plugin -->\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/js\/intlTelInput.min.js\"><\/script>\n\n<!-- Initialisation prot\u00e9g\u00e9e (\u00e9vite les doubles wrappers .iti) -->\n<script>\n  setTimeout(function () {\n    const input = document.querySelector(\"#form-field-TELEPHONE\");\n\n    \/\/ Si le champ n'existe pas, ou d\u00e9j\u00e0 initialis\u00e9, on sort\n    if (!input || input.hasAttribute(\"data-intl-tel-input-id\") ||\n        (input.parentElement && input.parentElement.classList.contains(\"iti\"))) {\n      return;\n    }\n\n    const iti = window.intlTelInput(input, {\n      preferredCountries: [\"ch\", \"fr\", \"de\", \"it\", \"be\"],\n      initialCountry: \"auto\",\n      nationalMode: false,\n      separateDialCode: false,\n      dropdownContainer: document.body,\n      geoIpLookup: function (cb) {\n        fetch(\"https:\/\/ipinfo.io\/json?token=75ff57958cc2c8\")\n          .then(r => r.json())\n          .then(r => {\n            const cc = (r && r.country ? 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<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550f91a elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"550f91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"131\" height=\"128\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/12\/Group-1000001875.svg\" class=\"attachment-large size-large wp-image-34038\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d78ddfa e-grid e-con-full elementor-invisible e-con e-child\" data-id=\"d78ddfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d4f7e6b e-con-full e-flex e-con e-child\" data-id=\"d4f7e6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0832841 e-con-full e-flex e-con e-child\" data-id=\"0832841\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8837337 elementor-widget elementor-widget-heading\" data-id=\"8837337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objectively Evaluate Your Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c90bd elementor-widget elementor-widget-text-editor\" data-id=\"a4c90bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Use the provided checklist to assess the alignment between your promises, your evidence, and the customer benefits. You\u2019ll immediately identify any weak points that need to be addressed before going live. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c072fd4 e-con-full e-flex e-con e-child\" data-id=\"c072fd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5f0eec7 e-con-full e-flex e-con e-child\" data-id=\"5f0eec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9c4f0 elementor-widget elementor-widget-heading\" data-id=\"1c9c4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avoiding Greenwashing and Building Credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcf019 elementor-widget elementor-widget-text-editor\" data-id=\"2dcf019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By systematically verifying the authenticity, transparency, and actual impact of your messages, you protect your brand from accusations of greenwashing and strengthen the trust of your stakeholders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c9269f e-con-full e-flex e-con e-child\" data-id=\"0c9269f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-63eeef2 e-con-full e-flex e-con e-child\" data-id=\"63eeef2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3f2a4 elementor-widget elementor-widget-heading\" data-id=\"7b3f2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Balancing Business Performance and Positive Impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9056151 elementor-widget elementor-widget-text-editor\" data-id=\"9056151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Clother, Tipee, and BackMarket case studies demonstrate how well-thought-out communication can both highlight your commitments and drive purchases. Draw inspiration from their strategies to boost your sales in a responsible way. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbddc8b e-con-full e-flex e-con e-child\" data-id=\"dbddc8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e633a93 e-con-full e-flex e-con e-child\" data-id=\"e633a93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c6ad6 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"69c6ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span class=\"highlight\" data-color=\"#F27F38\">3 key topics covered <\/span> in the checklist:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b6588 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c5b6588\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1 &#8211; <\/strong><strong>The 4 pillars of sustainable communication: consistency <\/strong>: talk about what really matters in your value chain; sincerity: tangible evidence, verifiable data, acknowledgment of limitations; stakeholders: respect for and engagement of your audiences; eco-design: formats and channels optimized to minimize your environmental footprint.<\/p><p><strong>2 &#8211;<\/strong><strong>The self-assessment checklist:<\/strong> a two-part table (\u201clong-lasting message\u201d and \u201cmessage that drives sales\u201d) with 12 criteria rated on a scale of 1 to 4 to help you objectively analyze your content and prioritize improvements.<\/p><p><strong>3 &#8211; <\/strong><strong>Inspiring case studies: <\/strong><strong>Clother<\/strong>: an eco-friendly fashion marketplace with comprehensive transparency across the value chain; <strong>Tipee<\/strong>: \u201c100% Swiss-made\u201d SaaS, using certification and localization to stand out; <strong>Back Market<\/strong>: a hard-hitting campaign based on ADEME data to reconcile high-tech with reducing the carbon footprint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a2323 elementor-widget__width-inherit elementor-align-right elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"c3a2323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#formulaire\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4791666 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"4791666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-La-communication-durable.webp\" class=\"attachment-full size-full wp-image-35660\" alt=\"Cover image for the Coptain guide &quot;Sustainable 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