{"id":35767,"date":"2026-01-19T08:48:35","date_gmt":"2026-01-19T07:48:35","guid":{"rendered":"https:\/\/www.monentreprisedurable.ch\/ressources-documents\/public-procurement-win-your-bids-with-a-csr-strategy-aligned-with-the-expectations-of-public-buyers\/"},"modified":"2026-06-29T10:03:46","modified_gmt":"2026-06-29T09:03:46","slug":"public-procurement-win-your-bids-with-a-csr-strategy-aligned-with-the-expectations-of-public-buyers","status":"publish","type":"landing-page","link":"https:\/\/www.monentreprisedurable.ch\/en\/ressources-documents\/public-procurement-win-your-bids-with-a-csr-strategy-aligned-with-the-expectations-of-public-buyers\/","title":{"rendered":"Public procurement: Win Your Bids with a CSR Strategy Aligned with the Expectations of Public Buyers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35767\" class=\"elementor elementor-35767 elementor-1809\" data-elementor-post-type=\"landing-page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa5b8d e-flex e-con-boxed e-con e-parent\" data-id=\"8fa5b8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10fae7d e-con-full e-flex e-con e-child\" data-id=\"10fae7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e041713 elementor-widget elementor-widget-heading\" data-id=\"e041713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Download the <span class=\"highlight\" data-color=\"#F27F38\">Guide to <\/span> Public Procurement in French-speaking Switzerland<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151cef2 elementor-widget elementor-widget-text-editor\" data-id=\"151cef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Win your bids with a CSR strategy aligned with the expectations of public buyers!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53769f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d53769f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understand the CSR criteria for public procurement in French-speaking Switzerland.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Learn how to structure your approach to meet the requirements.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Learn how to highlight your CSR efforts in your bid proposals.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Maximize your chances of winning public procurement contracts by anticipating expectations.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e184d e-transform elementor-widget elementor-widget-image\" data-id=\"84e184d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-9,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez.webp\" class=\"attachment-large size-large wp-image-34436\" alt=\"Image from the Coptain guide &quot;How to Win Your Bids with Your CSR Strategy&quot; for public procurement\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez.webp 500w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez-300x300.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb27fd9 e-con-full e-flex e-con e-child\" data-id=\"bb27fd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b139a8f elementor-widget__width-initial elementor-widget elementor-widget-menu-anchor\" data-id=\"b139a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div 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method=\"post\" name=\"LM Public procurement: Win Your Bids with a CSR Strategy Aligned with the Expectations of Public Buyers\" aria-label=\"LM Public procurement: Win Your Bids with a CSR Strategy Aligned with the Expectations of Public Buyers\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"35767\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"971aec0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Mon Entreprise Durable par Coptain\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-NOM elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-NOM\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[NOM]\" id=\"form-field-NOM\" 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e-flex e-con-boxed e-con e-parent\" data-id=\"a0f9203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d30a72 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"4d30a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can this document <span class=\"highlight\" data-color=\"#F27F38\">help <\/span> you <span class=\"highlight\" data-color=\"#F27F38\">? <\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0813893 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0813893\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"131\" height=\"128\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/12\/Group-1000001875.svg\" class=\"attachment-large size-large wp-image-34038\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39cd270 e-grid e-con-full elementor-invisible e-con e-child\" data-id=\"39cd270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c6fd02e e-con-full e-flex e-con e-child\" data-id=\"c6fd02e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9834bca e-con-full e-flex e-con e-child\" data-id=\"9834bca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5ab36 elementor-widget elementor-widget-heading\" data-id=\"9b5ab36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Align your CSR strategy with buyer expectations:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ff2e7 elementor-widget elementor-widget-text-editor\" data-id=\"49ff2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Appendices T5 and Q5 serve as guidelines for organizing your responses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de37506 e-con-full e-flex e-con e-child\" data-id=\"de37506\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-45a1831 e-con-full e-flex e-con e-child\" data-id=\"45a1831\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380b476 elementor-widget elementor-widget-heading\" data-id=\"380b476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase your chances of success:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a7974 elementor-widget elementor-widget-text-editor\" data-id=\"91a7974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Effectively showcase your CSR initiatives to meet the rating criteria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d66ec7 e-con-full e-flex e-con e-child\" data-id=\"1d66ec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-628c626 e-con-full e-flex e-con e-child\" data-id=\"628c626\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba12bf elementor-widget elementor-widget-heading\" data-id=\"4ba12bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boost Your Credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8126f4 elementor-widget elementor-widget-text-editor\" data-id=\"c8126f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Highlight your commitments and concrete actions to demonstrate your professionalism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f71456 e-con-full e-flex e-con e-child\" data-id=\"6f71456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0b1ebeb e-con-full e-flex e-con e-child\" data-id=\"0b1ebeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e0e2c elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"26e0e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span class=\"highlight\" data-color=\"#F27F38\">3 key topics covered <\/span> in the guide:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b7fa4 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"72b7fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1 &#8211; CSR Criteria for Public Procurement in French-speaking Switzerland<\/strong>: Understanding Annexes Q5 and T5 to Structure Your Responses.<\/p><p><strong>2 &#8211; Best Practices for Highlighting Your CSR<\/strong>: Specificity, Clarity, and Alignment with Public Buyers\u2019 Expectations.<\/p><p><strong>3 &#8211; Planning and Structuring<\/strong>: Integrate CSR into your strategy to maximize your chances of success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff8237 elementor-widget__width-inherit elementor-align-right elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"8ff8237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#formulaire\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the guide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99770a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"e99770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez.webp\" class=\"attachment-full size-full wp-image-34436\" alt=\"Image from the Coptain guide &quot;How to Win Your Bids with Your CSR Strategy&quot; for public procurement\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez.webp 500w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez-300x300.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-Marches-publics-remportez-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimize your CSR strategy to meet the requirements of Swiss public procurement and increase your chances of success.<\/p>\n","protected":false},"author":2,"featured_media":34436,"template":"","labels-rse":[169],"class_list":["post-35767","landing-page","type-landing-page","status-publish","has-post-thumbnail","hentry","labels-rse-public-procurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Public procurement: A CSR Strategy for Winning Bids<\/title>\n<meta name=\"description\" content=\"Tailor your CSR strategy to the expectations of Swiss public procurers to maximize your chances of success in competitive bidding processes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monentreprisedurable.ch\/en\/ressources-documents\/public-procurement-win-your-bids-with-a-csr-strategy-aligned-with-the-expectations-of-public-buyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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