{"id":27808,"date":"2025-06-19T08:26:33","date_gmt":"2025-06-19T07:26:33","guid":{"rendered":"https:\/\/www.monentreprisedurable.ch\/?post_type=landing-page&#038;p=27808"},"modified":"2026-04-13T13:11:28","modified_gmt":"2026-04-13T12:11:28","slug":"checklist-communication-durable-anti-greenwashing","status":"publish","type":"landing-page","link":"https:\/\/www.monentreprisedurable.ch\/en\/landing-page\/checklist-communication-durable-anti-greenwashing\/","title":{"rendered":"T\u00e9l\u00e9chargez notre check-list pour faire de la communication durable, qui booste vos ventes, sans greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27808\" class=\"elementor elementor-27808\" data-elementor-post-type=\"landing-page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09e238 e-con-full e-flex e-con e-parent\" data-id=\"c09e238\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c8ea820 e-con-full e-flex e-con e-child\" data-id=\"c8ea820\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1fda722 e-con-full e-flex e-con e-child\" data-id=\"1fda722\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93783c8 titre-dual uael-dual-heading-align-left elementor-widget elementor-widget-uael-dual-color-heading\" data-id=\"93783c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-dual-color-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-module-content uael-dual-color-heading uael-heading-stack-none\">\n\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-before-heading\"><span class=\"elementor-inline-editing uael-dual-heading-text uael-first-text\" data-elementor-setting-key=\"before_heading_text\" data-elementor-inline-editing-toolbar=\"basic\">T\u00e9l\u00e9chargez <\/span><\/span><span class=\"uael-adv-heading-stack\"><span class=\"elementor-inline-editing uael-dual-heading-text uael-highlight-text\" data-elementor-setting-key=\"second_heading_text\" data-elementor-inline-editing-toolbar=\"basic\">notre check\u2011list de communication durable<\/span><\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2281cb5 elementor-widget elementor-widget-text-editor\" data-id=\"2281cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Boostez vos ventes sans tomber dans le greenwashing\u202f!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5cfad elementor-widget elementor-widget-text-editor\" data-id=\"dc5cfad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Une communication responsable ne se limite pas \u00e0 afficher quelques pictogrammes verts\u202f; elle doit refl\u00e9ter la r\u00e9alit\u00e9 de vos engagements et cr\u00e9er de la valeur authentique pour vos clients. Ce guide pratique vous livre une grille d\u2019\u00e9valuation compl\u00e8te \u2013 inspir\u00e9e des 4 piliers du marketing \u00e9thique (coh\u00e9rence, sinc\u00e9rit\u00e9, parties prenantes, \u00e9co\u2011conception) \u2013 ainsi que trois \u00e9tudes de cas (Clother, Tipee, Back\u202fMarket) pour vous aider \u00e0 transformer vos campagnes en v\u00e9ritables moteurs de croissance durable.<\/p><p>Vous recevez\u202f:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d145b05 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d145b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une check\u2011list de 12 crit\u00e8res pour \u00e9valuer vos messages (impact r\u00e9el, preuves, diff\u00e9renciation\u2026)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un outil d\u2019auto\u2011notation (score 1\u20114) utilisable en atelier d\u2019\u00e9quipe pour r\u00e9duire la subjectivit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trois exemples comment\u00e9s illustrant les bonnes pratiques et les pi\u00e8ges \u00e0 \u00e9viter<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a1b5e6 e-con-full e-flex e-con e-child\" data-id=\"3a1b5e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b39b38b elementor-widget elementor-widget-image\" data-id=\"b39b38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/06\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing.png\" class=\"attachment-full size-full wp-image-27962\" alt=\"\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/06\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing.png 1000w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/06\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing-300x300.png 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/06\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing-150x150.png 150w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/06\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing-768x768.png 768w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/06\/elementor\/thumbs\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing-r7j5czb3h9ylexe4gvq97lza55vqlfyf3ng2lv1ceu.png 367w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/06\/elementor\/thumbs\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing-r7j5czb2ktnmtlr5svvznb8hrxkbzjksciun982zzm.png 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdccb88 e-con-full e-flex e-con e-child\" data-id=\"cdccb88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c92d9c elementor-widget elementor-widget-menu-anchor\" data-id=\"9c92d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Formulaire\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2105fe e-con-full e-flex e-con e-child\" data-id=\"a2105fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d93f0c elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"5d93f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-default-value=\"\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Lead magnet T\u00e9l\u00e9chargez notre check-list pour faire de la communication durable, qui booste vos ventes, sans greenwashing\" aria-label=\"Lead magnet T\u00e9l\u00e9chargez notre check-list pour faire de la communication durable, qui booste vos ventes, sans greenwashing\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"27808\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5d93f0c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Communication durable : check-list anti-greenwashing\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"27808\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-NOM elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-NOM\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[NOM]\" id=\"form-field-NOM\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-PRENOM elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-PRENOM\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPr\u00e9nom*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[PRENOM]\" id=\"form-field-PRENOM\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-EMAIL elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-EMAIL\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[EMAIL]\" id=\"form-field-EMAIL\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-ENTREPRISE elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-ENTREPRISE\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEntreprise*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[ENTREPRISE]\" id=\"form-field-ENTREPRISE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Entreprise\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-TELEPHONE elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-TELEPHONE\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNum\u00e9ro de t\u00e9l\u00e9phone*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[TELEPHONE]\" id=\"form-field-TELEPHONE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Seuls les caract\u00e8res de num\u00e9ros de t\u00e9l\u00e9phone (#, -, *, etc.) sont accept\u00e9s.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_f1d2b95 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_f1d2b95\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfnajolAAAAAEkPndGh7nSkvtNBzJeN1AyE94jq\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-FORMULAIRE elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[FORMULAIRE]\" id=\"form-field-FORMULAIRE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"T\u00e9l\u00e9chargez notre check-list pour faire de la communication durable, qui booste vos ventes, sans greenwashing\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-PAGE elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[PAGE]\" id=\"form-field-PAGE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger la check\u2011list<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990e6cc elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"990e6cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/css\/intlTelInput.min.css\">\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/js\/intlTelInput.min.js\"><\/script>\n\n<script>\n  setTimeout(function () {\n    const input = document.querySelector(\"#form-field-TELEPHONE\");\n    if (input && !input.classList.contains(\"iti__initialized\")) {\n      const iti = window.intlTelInput(input, {\n        preferredCountries: [\"ch\", \"fr\", \"de\", \"it\", \"be\"],\n        initialCountry: \"auto\",\n        nationalMode: false, \/\/ Permet d'afficher l'indicatif\n        separateDialCode: false, \/\/ D\u00e9sactive la s\u00e9paration pour inclure l'indicatif dans le champ\n        geoIpLookup: function (callback) {\n          fetch(\"https:\/\/ipinfo.io\/json?token=75ff57958cc2c8\")\n            .then((resp) => resp.json())\n            .then((resp) => {\n              const countryCode = resp && resp.country ? resp.country.toLowerCase() : \"ch\";\n              callback(countryCode);\n              \/\/ Forcer la mise \u00e0 jour du drapeau et de l'indicatif\n              setTimeout(function () {\n                iti.setCountry(countryCode);\n                const dialCode = iti.getSelectedCountryData().dialCode;\n                input.value = `+${dialCode} `;\n              }, 200);\n            })\n            .catch(() => {\n              callback(\"ch\");\n              iti.setCountry(\"ch\");\n              input.value = \"+41 \";\n            });\n        },\n        utilsScript: \"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/js\/utils.js\"\n      });\n\n      \/\/ Mettre \u00e0 jour l'indicatif lors du changement de pays\n      input.addEventListener(\"countrychange\", function () {\n        const dialCode = iti.getSelectedCountryData().dialCode;\n        input.value = `+${dialCode} `;\n      });\n    }\n  }, 1000);\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c43ea elementor-widget elementor-widget-text-editor\" data-id=\"92c43ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En cliquant sur &#8220;T\u00e9l\u00e9charger la check\u2011list&#8221;, vous acceptez que vos donn\u00e9es soient utilis\u00e9es pour vous recontacter dans le cadre de nos services d\u2019accompagnement. Vos donn\u00e9es restent strictement confidentielles et ne seront jamais transmises \u00e0 des tiers. En savoir plus sur notre <a class=\"\" href=\"https:\/\/www.monentreprisedurable.ch\/protection-des-donnees\/\" target=\"_new\" rel=\"noopener\" data-start=\"570\" data-end=\"661\">politique de confidentialit\u00e9<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86302cc e-con-full e-flex e-con e-parent\" data-id=\"86302cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-021bd87 e-con-full e-flex e-con e-child\" data-id=\"021bd87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75556de elementor-widget elementor-widget-heading\" data-id=\"75556de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment cette check-list peut vous aider ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b53a01 e-con-full e-flex e-con e-child\" data-id=\"7b53a01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2d3d324 e-con-full e-transform e-flex e-con e-child\" data-id=\"2d3d324\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c343d12 elementor-widget elementor-widget-heading\" data-id=\"c343d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. \u00c9valuer objectivement vos campagnes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7ee64 elementor-widget elementor-widget-text-editor\" data-id=\"cf7ee64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:991,&quot;end&quot;:1803},&quot;regular_list_item&quot;,{&quot;start&quot;:991,&quot;end&quot;:1241}]\">Appuyez\u2011vous sur la grille fournie pour mesurer la coh\u00e9rence entre vos promesses, vos preuves et les b\u00e9n\u00e9fices clients. Vous identifiez imm\u00e9diatement les points faibles \u00e0 renforcer avant la mise en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5defa6a e-con-full e-transform e-flex e-con e-child\" data-id=\"5defa6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5e373 elementor-widget elementor-widget-heading\" data-id=\"0f5e373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. \u00c9viter le greenwashing et gagner en cr\u00e9dibilit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9739a78 elementor-widget elementor-widget-text-editor\" data-id=\"9739a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:991,&quot;end&quot;:1803},&quot;regular_list_item&quot;,{&quot;start&quot;:1243,&quot;end&quot;:1502}]\">En v\u00e9rifiant syst\u00e9matiquement la sinc\u00e9rit\u00e9, la transparence et l\u2019impact r\u00e9el des messages, vous prot\u00e9gez votre marque des accusations de greenwashing et renforcez la confiance de vos parties prenantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80bce03 e-con-full e-transform e-flex e-con e-child\" data-id=\"80bce03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ffa58 elementor-widget elementor-widget-heading\" data-id=\"d2ffa58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Concilier performance commerciale et impact positif<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366ae6c elementor-widget elementor-widget-text-editor\" data-id=\"366ae6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les cas Clother, Tipee et Back\u202fMarket d\u00e9montrent comment une communication bien pens\u00e9e peut \u00e0 la fois valoriser vos engagements et d\u00e9clencher l\u2019acte d\u2019achat. Inspirez\u2011vous de leurs recettes pour booster vos ventes de mani\u00e8re responsable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65471c4 e-con-full e-flex e-con e-parent\" data-id=\"65471c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3cd8bcb e-con-full e-transform e-flex e-con e-child\" data-id=\"3cd8bcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-4f14944 e-con-full e-flex e-con e-child\" data-id=\"4f14944\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cd56b elementor-widget elementor-widget-heading\" data-id=\"47cd56b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 3 th\u00e8mes cl\u00e9s abord\u00e9s dans la check-list :\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b640f97 elementor-widget elementor-widget-text-editor\" data-id=\"b640f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1 &#8211; <\/strong><strong>Les 4 piliers d\u2019une communication durable : <\/strong>coh\u00e9rence\u202f: parler de ce qui compte vraiment dans votre cha\u00eene de valeur\u202f; sinc\u00e9rit\u00e9\u202f: preuves tangibles, donn\u00e9es v\u00e9rifiables, reconnaissance des limites\u202f; parties prenantes\u202f: respect et implication de vos publics\u202f; \u00e9co\u2011conception\u202f: formats et canaux optimis\u00e9s pour limiter l\u2019empreinte environnementale.<\/p><p><strong>2 &#8211;<\/strong><strong>La check\u2011list d\u2019auto\u2011\u00e9valuation :<\/strong> un tableau en deux volets (\u00ab\u202fmessage durable\u202f\u00bb et \u00ab\u202fmessage qui fait vendre\u202f\u00bb) avec 12 crit\u00e8res not\u00e9s de 1 \u00e0\u00a04 pour objectiver vos analyses et prioriser les am\u00e9liorations.<\/p><p><strong>3 &#8211; <\/strong><strong>\u00c9tudes de cas inspirantes : <\/strong><strong>Clother<\/strong>\u202f: marketplace mode \u00e9co\u2011responsable, transparence exhaustive sur la cha\u00eene de valeur\u202f; <strong>Tipee<\/strong>\u202f: SaaS \u00ab\u202f100\u202f% Swiss made\u202f\u00bb, certification et localisation au service de la diff\u00e9renciation\u202f; <strong>Back\u202fMarket<\/strong>\u202f: campagne choc fond\u00e9e sur des chiffres ADEME pour concilier high\u2011tech et r\u00e9duction d\u2019empreinte carbone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36eb698 e-con-full e-flex e-con e-child\" data-id=\"36eb698\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9248d62 elementor-align-right elementor-tablet-align-center elementor-mobile-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"9248d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Formulaire\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger la check\u2011list<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f60fb8a e-con-full e-flex e-con e-child\" data-id=\"f60fb8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d85dfd elementor-widget elementor-widget-image\" data-id=\"8d85dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/elementor\/thumbs\/Visuel-La-communication-durable-qui-booste-vos-ventes-sans-greenwashing-r7j5czb3h9ylexe4gvq97lza55vqlfyf3ng2lv1ceu.png\" title=\"Visuel &#8211; La communication durable, qui booste vos ventes, sans greenwashing\" alt=\"Visuel - La communication durable, qui booste vos ventes, sans greenwashing\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Am\u00e9liorez votre impact avec une communication durable et sinc\u00e8re, qui parle \u00e0 vos clients sans greenwashing.<\/p>\n","protected":false},"author":13,"featured_media":27960,"template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"labels-rse":[206],"class_list":["post-27808","landing-page","type-landing-page","status-publish","has-post-thumbnail","hentry","labels-rse-marketing-ethique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication durable : check-list anti-greenwashing<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9chargez notre check-list pour structurer une communication durable, coh\u00e9rente et performante, sans tomber dans le greenwashing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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