{"id":35816,"date":"2026-01-19T08:56:48","date_gmt":"2026-01-19T07:56:48","guid":{"rendered":"https:\/\/www.monentreprisedurable.ch\/ressources-documents\/laden-sie-unsere-checkliste-fuer-nachhaltige-kommunikation-herunter-die-ihren-umsatz-steigert-ganz-ohne-greenwashing\/"},"modified":"2026-06-29T10:05:50","modified_gmt":"2026-06-29T09:05:50","slug":"laden-sie-unsere-checkliste-fuer-nachhaltige-kommunikation-herunter-die-ihren-umsatz-steigert-ganz-ohne-greenwashing","status":"publish","type":"landing-page","link":"https:\/\/www.monentreprisedurable.ch\/de\/ressources-documents\/laden-sie-unsere-checkliste-fuer-nachhaltige-kommunikation-herunter-die-ihren-umsatz-steigert-ganz-ohne-greenwashing\/","title":{"rendered":"Laden Sie unsere Checkliste f\u00fcr nachhaltige Kommunikation herunter, die Ihren Umsatz steigert \u2013 ganz ohne Greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35816\" class=\"elementor elementor-35816 elementor-1848\" data-elementor-post-type=\"landing-page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfe06a e-flex e-con-boxed e-con e-parent\" data-id=\"2cfe06a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-995e9eb e-con-full e-flex e-con e-child\" data-id=\"995e9eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e533f0f elementor-widget elementor-widget-heading\" data-id=\"e533f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Laden Sie unsere <span class=\"highlight\" data-color=\"#F27F38\">Checkliste<\/span> f\u00fcr nachhaltige Kommunikation herunter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e3250 elementor-widget elementor-widget-text-editor\" data-id=\"b7e3250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Steigern Sie Ihren Umsatz, ohne in Greenwashing zu verfallen!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf5f8a elementor-widget elementor-widget-text-editor\" data-id=\"faf5f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Verantwortungsbewusste Kommunikation beschr\u00e4nkt sich nicht darauf, ein paar gr\u00fcne Piktogramme anzuzeigen; sie muss die Realit\u00e4t Ihrer Verpflichtungen widerspiegeln und einen echten Mehrwert f\u00fcr Ihre Kunden schaffen. Dieser praktische Leitfaden bietet Ihnen ein umfassendes Bewertungsraster \u2013 inspiriert von den vier S\u00e4ulen des ethischen Marketings (Koh\u00e4renz, Aufrichtigkeit, Stakeholder, \u00d6kodesign) \u2013 sowie drei Fallstudien (Clother, Tipee, Back\u202fMarket), die Ihnen dabei helfen sollen, Ihre Kampagnen in echte Motoren f\u00fcr nachhaltiges Wachstum zu verwandeln. Sie erhalten:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105c9b8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"105c9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eine Checkliste mit 12 Kriterien zur Bewertung Ihrer Botschaften (tats\u00e4chliche Wirkung, Belege, Differenzierung \u2026)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ein Instrument zur Selbstbewertung (Skala 1\u20134), das in Teamworkshops eingesetzt werden kann, um die Subjektivit\u00e4t zu verringern<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Drei kommentierte Beispiele, die bew\u00e4hrte Vorgehensweisen und zu vermeidende Fallstricke veranschaulichen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e47051 e-transform elementor-widget elementor-widget-image\" data-id=\"9e47051\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-9,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-La-communication-durable.webp\" class=\"attachment-large size-large wp-image-35680\" alt=\"Titelbild des Coptain-Leitfadens \u201eNachhaltige Kommunikation, die Ihren Umsatz steigert \u2013 ohne Greenwashing\u201c\" 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class=\"elementor-menu-anchor\" id=\"Formular\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1d0293 e-con-full e-flex e-con e-child\" data-id=\"e1d0293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26041bd elementor-widget__width-inherit elementor-button-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-form\" data-id=\"26041bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Weiter&quot;,&quot;step_previous_label&quot;:&quot;Zur\\u00fcck&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"LM Laden Sie unsere Checkliste f\u00fcr nachhaltige Kommunikation herunter, die Ihren Umsatz steigert \u2013 ganz ohne Greenwashing\" aria-label=\"LM Laden Sie unsere Checkliste f\u00fcr nachhaltige Kommunikation herunter, die Ihren Umsatz steigert \u2013 ganz ohne Greenwashing\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"35816\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"26041bd\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Mon Entreprise Durable par Coptain\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-NOM elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-NOM\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[NOM]\" id=\"form-field-NOM\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-PRENOM elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-PRENOM\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVorname*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[PRENOM]\" id=\"form-field-PRENOM\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-EMAIL elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-EMAIL\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-Mail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[EMAIL]\" id=\"form-field-EMAIL\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-ENTREPRISE elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-ENTREPRISE\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tUnternehmen*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[ENTREPRISE]\" id=\"form-field-ENTREPRISE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmen\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-TELEPHONE elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-TELEPHONE\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTelefonnummer*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[TELEPHONE]\" id=\"form-field-TELEPHONE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telefon\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Nur Nummern oder Telefon-Zeichen (#, -, *, etc) werden akzeptiert.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-FORMULAIRE elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[FORMULAIRE]\" id=\"form-field-FORMULAIRE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"T\u00e9l\u00e9chargez notre check-list pour faire de la communication durable, qui booste vos ventes, sans greenwashing\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-PAGE elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[PAGE]\" id=\"form-field-PAGE\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-float\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Checkliste herunterladen<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434ec3f elementor-widget elementor-widget-text-editor\" data-id=\"434ec3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Sie auf \u201eCheckliste herunterladen\u201c klicken, erkl\u00e4ren Sie sich damit einverstanden, dass Ihre Daten verwendet werden, um im Rahmen unserer Beratungsdienste erneut Kontakt mit Ihnen aufzunehmen. Ihre Daten werden streng vertraulich behandelt und niemals an Dritte weitergegeben. Erfahren Sie mehr \u00fcber unsere <a class=\"\" href=\"https:\/\/www.monentreprisedurable.ch\/de\/datenschutz\/\" target=\"_new\" rel=\"noopener\" data-start=\"570\" data-end=\"661\">Datenschutzerkl\u00e4rung<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4312aaa elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"4312aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- Styles du plugin intl-tel-input -->\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/css\/intlTelInput.min.css\">\n\n<!-- Script du plugin -->\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/js\/intlTelInput.min.js\"><\/script>\n\n<!-- Initialisation prot\u00e9g\u00e9e (\u00e9vite les doubles wrappers .iti) -->\n<script>\n  setTimeout(function () {\n    const input = document.querySelector(\"#form-field-TELEPHONE\");\n\n    \/\/ Si le champ n'existe pas, ou d\u00e9j\u00e0 initialis\u00e9, on sort\n    if (!input || input.hasAttribute(\"data-intl-tel-input-id\") ||\n        (input.parentElement && input.parentElement.classList.contains(\"iti\"))) {\n      return;\n    }\n\n    const iti = window.intlTelInput(input, {\n      preferredCountries: [\"ch\", \"fr\", \"de\", \"it\", \"be\"],\n      initialCountry: \"auto\",\n      nationalMode: false,\n      separateDialCode: false,\n      dropdownContainer: document.body,\n      geoIpLookup: function (cb) {\n        fetch(\"https:\/\/ipinfo.io\/json?token=75ff57958cc2c8\")\n          .then(r => r.json())\n          .then(r => {\n            const cc = (r && r.country ? r.country : \"CH\").toLowerCase();\n            cb(cc);\n            setTimeout(() => {\n              iti.setCountry(cc);\n              const dial = iti.getSelectedCountryData().dialCode;\n              input.value = `+${dial}`; \/\/ \u2705 SANS espace\n            }, 200);\n          })\n          .catch(() => {\n            cb(\"ch\");\n            iti.setCountry(\"ch\");\n            input.value = \"+41\"; \/\/ \u2705 SANS espace\n          });\n      },\n      utilsScript: \"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/intl-tel-input\/17.0.8\/js\/utils.js\",\n    });\n\n    \/\/ Met \u00e0 jour l'indicatif si l'utilisateur change de pays\n    input.addEventListener(\"countrychange\", function () {\n      const dial = iti.getSelectedCountryData().dialCode;\n      input.value = `+${dial}`; \/\/ \u2705 SANS espace\n    });\n\n    \/\/ \u2705 BONUS : Supprimer les espaces tap\u00e9s par l'utilisateur\n    input.addEventListener(\"input\", function () {\n      this.value = this.value.replace(\/\\s+\/g, \"\"); \/\/ supprime tous les espaces\n    });\n  }, 500);\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7cdcce e-flex e-con-boxed e-con e-parent\" data-id=\"c7cdcce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5a9f2 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a5a9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inwiefern kann Ihnen diese Checkliste <span class=\"highlight\" data-color=\"#F27F38\">helfen? <\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550f91a elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"550f91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"131\" height=\"128\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2025\/12\/Group-1000001875.svg\" class=\"attachment-large size-large wp-image-34085\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d78ddfa e-grid e-con-full elementor-invisible e-con e-child\" data-id=\"d78ddfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d4f7e6b e-con-full e-flex e-con e-child\" data-id=\"d4f7e6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0832841 e-con-full e-flex e-con e-child\" data-id=\"0832841\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8837337 elementor-widget elementor-widget-heading\" data-id=\"8837337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ihre Kampagnen objektiv bewerten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c90bd elementor-widget elementor-widget-text-editor\" data-id=\"a4c90bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nutzen Sie das mitgelieferte Raster, um die \u00dcbereinstimmung zwischen Ihren Versprechen, Ihren Belegen und den Vorteilen f\u00fcr die Kunden zu \u00fcberpr\u00fcfen. So erkennen Sie sofort die Schwachstellen, die vor der Online-Ver\u00f6ffentlichung behoben werden m\u00fcssen. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c072fd4 e-con-full e-flex e-con e-child\" data-id=\"c072fd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5f0eec7 e-con-full e-flex e-con e-child\" data-id=\"5f0eec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9c4f0 elementor-widget elementor-widget-heading\" data-id=\"1c9c4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Greenwashing vermeiden und an Glaubw\u00fcrdigkeit gewinnen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcf019 elementor-widget elementor-widget-text-editor\" data-id=\"2dcf019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Indem Sie die Aufrichtigkeit, Transparenz und tats\u00e4chliche Wirkung Ihrer Botschaften systematisch \u00fcberpr\u00fcfen, sch\u00fctzen Sie Ihre Marke vor Vorw\u00fcrfen des Greenwashing und st\u00e4rken das Vertrauen Ihrer Interessengruppen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c9269f e-con-full e-flex e-con e-child\" data-id=\"0c9269f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-63eeef2 e-con-full e-flex e-con e-child\" data-id=\"63eeef2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3f2a4 elementor-widget elementor-widget-heading\" data-id=\"7b3f2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gesch\u00e4ftliche Leistung und positive Auswirkungen in Einklang bringen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9056151 elementor-widget elementor-widget-text-editor\" data-id=\"9056151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die Beispiele von Clother, Tipee und Back\u202fMarket zeigen, wie eine gut durchdachte Kommunikation sowohl Ihr Engagement hervorheben als auch den Kaufanreiz ausl\u00f6sen kann. Lassen Sie sich von deren Strategien inspirieren, um Ihren Umsatz auf verantwortungsvolle Weise zu steigern. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbddc8b e-con-full e-flex e-con e-child\" data-id=\"dbddc8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e633a93 e-con-full e-flex e-con e-child\" data-id=\"e633a93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c6ad6 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"69c6ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die <span class=\"highlight\" data-color=\"#F27F38\">drei Schl\u00fcsselthemen <\/span>, die in der Checkliste <span class=\"highlight\" data-color=\"#F27F38\">behandelt werden <\/span>:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b6588 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c5b6588\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1 \u2013 <\/strong><strong>Die vier S\u00e4ulen einer nachhaltigen Kommunikation: Koh\u00e4renz <\/strong>: Sprechen Sie dar\u00fcber, was in Ihrer Wertsch\u00f6pfungskette wirklich z\u00e4hlt; Aufrichtigkeit: greifbare Belege, \u00fcberpr\u00fcfbare Daten, Anerkennung von Grenzen; Interessengruppen: Respekt und Einbindung Ihrer Zielgruppen; \u00d6kodesign: optimierte Formate und Kan\u00e4le zur Verringerung des \u00f6kologischen Fu\u00dfabdrucks.<\/p><p><strong>2 \u2013<\/strong><strong>Die Checkliste zur Selbsteinsch\u00e4tzung:<\/strong> eine zweigeteilte Tabelle (\u201enachhaltige Botschaft\u201c und \u201everkaufsf\u00f6rdernde Botschaft\u201c) mit 12 Kriterien, die auf einer Skala von 1 bis 4 bewertet werden, um Ihre Analysen zu objektivieren und Verbesserungsma\u00dfnahmen zu priorisieren.<\/p><p><strong>3 \u2013 <\/strong><strong>Inspirierende Fallstudien: <\/strong><strong>Clother<\/strong>: Marktplatz f\u00fcr nachhaltige Mode, umfassende Transparenz entlang der Wertsch\u00f6pfungskette; <strong>Tipee<\/strong>: \u201e100 % Swiss made\u201c-SaaS, Zertifizierung und Lokalisierung als Differenzierungsmerkmale; <strong>Back Market<\/strong>: Auf ADEME-Zahlen basierende Aufsehen erregende Kampagne, um Hightech und die Reduzierung des CO\u2082-Fu\u00dfabdrucks in Einklang zu bringen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a2323 elementor-widget__width-inherit elementor-align-right elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"c3a2323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#formulaire\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Checkliste herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4791666 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"4791666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-La-communication-durable.webp\" class=\"attachment-full size-full wp-image-35680\" alt=\"Titelbild des Coptain-Leitfadens \u201eNachhaltige Kommunikation, die Ihren Umsatz steigert \u2013 ohne Greenwashing\u201c\" srcset=\"https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-La-communication-durable.webp 500w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-La-communication-durable-300x300.webp 300w, https:\/\/www.monentreprisedurable.ch\/wp-content\/uploads\/2026\/03\/Visuel-La-communication-durable-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Steigern Sie Ihre Wirkung durch eine nachhaltige und aufrichtige Kommunikation, die Ihre Kunden anspricht \u2013 ohne Greenwashing.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","labels-rse":[181],"class_list":["post-35816","landing-page","type-landing-page","status-publish","hentry","labels-rse-ethisches-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nachhaltige Kommunikation: Checkliste gegen Greenwashing<\/title>\n<meta name=\"description\" content=\"Laden Sie unsere Checkliste herunter, um eine nachhaltige, koh\u00e4rente und wirkungsvolle Kommunikation zu gestalten, ohne in Greenwashing zu verfallen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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